Campaign ยท Community partnerships
The Anniversary That Gave Back
~2,000 guests
ordered to give back ยท $1 a dish, $2,000 raised
A 25-year-old, three-location restaurant skipped the anniversary discount and built a year of community partnerships instead. In the first one, nearly 2,000 guests ordered the featured dish to give back, raising $2,000 a dollar at a time. The partnership led to a TV feature and opened the door to bigger collaborations.
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